This is a sample from a series of e-Learning modules that I designed in Fall 2023 for a new menu partnership between IHOP and the Wonka motion picture.
Target Audience: Front of House (FOH) & Back of House (BOH) IHOP Restaurant Team Members
Responsibilities: Instructional Design, Video Production & Editing, Graphic Design,
Full Cycle e-Learning Development, Vendor Management
Tools Used: Articulate Storyline, Adobe Premier Pro, Adobe Photoshop, PowerPoint, & Vimeo
Year: 2023
For this project I was tasked with planning, designing, and developing a series of 4 e-Learning modules that would introduce 8 new menu items for the IHOP x Wonka Campaign. The modules were designed to provide the restaurant team members an overview of the campaign, how to execute or "build" the new menu items, and how to prepare an IHOP 'N GO (To-Go) order.
One of the largest constraints stipulated by all stakeholders (franchisees, leadership, and restaurant team members) is that the modules need to be as short as possible. This is due to the fact that restaurant team members do not have a lot of free time during their shifts and every moment matters. With this in mind, it was determined that the best course of action was to implement quick training videos (less than 1 min.) along with a streamlined e-Learning experience.
For the planning phase, the Instructional Design team (Manager, Instructional Design; Director, Learning & Development; and Instructional Designer) collaborated on creating a scope of work to formalize the training deliverables for this Campaign.
First, the team reviewed all of the Line & Prep Recipes (9 total) for the menu items in the Wonka Campaign and the following training deliverables were required:
My role in this project as an Instructional Designer was to design and develop the training videos and e-Learning modules.
Once the deliverables were decided upon, I started my planning process by identifying any changes in behavior for restaurant team members. Some of the changes in behavior included adding a color mix-in to the pancake batter, rolling a beverage glass in icing, placing cotton candy on top of a beverage, and making deep-fried crispy hash browns.
Once I had identified the major changes of behavior, I began work on designing and developing outlines for the training videos and e-Learning courses.
Below is a sample of the storyboards.
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Updated: June 2024
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